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NFL appoints Alexander Steinforth to the Managing Director of Germany

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Alexander Stein forth, currently Managing Director of German Sport Marketing, will become General Manager Germany for the National Football League. This was announced on Thursday.

Brandon Collier The Ambassador” with Alexander Honig TCU QB from Germany
In his new role, Stein forth will lead and drive the transactions of the league in Germany. His task area includes all commercial topics of the league and the expansion of the German-speaking fan basis.

In addition, under its leadership, the NFL will regularly disclose regular season games in Germany in the future and start a variety of CSR programs. His appointment follows the enormous development, which the NFL experiences in Germany.

The league is here 19 million fans and the weekly TV switch-on rates on Prospered and DAZN have been growing by more than 20 percent each year since 2017. Stein forth will be responsible for building a German office and reported to Brett Gospel, NFL Head of Europe and UK.

Expansion of the NFL in Germany answer

We are very happy to welcome Alexander in the NFL, Gospel said. He is an excellent candidate with very broad leadership experience and a very entrepreneurial personality. He is the ideal cast to answer the expansion of NFL in Germany.

As Managing Director, Stein forth successfully led the commercial arm of the German Olympic Sports Federation (DOSE) throughout the last few years and generated record sales. Previously, Staffed worked for three years as commercial director at a football Bundesliga club and two years as a strategic manager at the English Football Club Manchester United. His formers so far also include Rocket Internet as well as the management consultancy Boston Consulting Group.

I am looking forward to this new, challenging and exciting task, said Stein forth. NFL has a great dynamic in Germany, and I am confident that I can bring my experience to further develop the sport and enlarge the fan base of the NFL. The NFL was prescribed to growth in Germany, and I am honored at this Process to participate.

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Stein forth will compete for his post on February 2022.